If you’ve ever seen the message “Confirm your identity with Facebook,” you’re not alone. Many users encounter this notification when Facebook temporarily restricts access to an account. It usually appears when Facebook’s automated security system detects something unusual, such as suspicious logins, identity mismatches, or violations of advertising policies. While it can feel stressful, this verification step is Facebook’s way of protecting both you and the platform from fraud, fake accounts, and unauthorized access. Understanding why it happens and how to handle it properly will help you recover your account quickly.

When Facebook asks you to confirm your identity, it means the system wants to make sure the account truly belongs to you. This can happen if you log in from a new device, use a VPN, change personal information too frequently, or connect payment methods that raise red flags. In these cases, Facebook may lock your account temporarily and request verification through ID documents, email confirmation, or facial recognition.

For advertisers or businesses, this issue is especially common. Facebook’s integrity system is very strict about business verification, especially for those managing multiple ad accounts or pages. If you manage several assets through the same IP, or your payment behavior looks inconsistent, the system may flag your account for review. It’s also a common issue among users working with third-party marketing partners or accessing shared accounts — particularly those using Facebook Agency Account services.

A Facebook Agency Account allows agencies to manage multiple advertising accounts under Meta’s Business Manager structure. When handled properly by verified agencies, it helps clients run ads more efficiently with higher limits and better account stability. However, if an agency uses non-official or unverified accounts, Facebook may view these as risky or fraudulent. As a result, users could face frequent requests to confirm their identity with Facebook, or even account suspensions due to mismatched ownership and login data.

If you’re currently facing this situation, don’t panic. Go to the Facebook Help Center, follow the steps provided, and upload an official government-issued ID (such as a passport or driver’s license). Ensure your name and date of birth match the details on your Facebook profile. Once submitted, Facebook typically reviews your information within 24–72 hours. If everything checks out, your account will be unlocked automatically.

Here are a few tips to avoid identity verification problems in the future. First, always use your real name and accurate personal details on your Facebook profile. Second, enable two-factor authentication to prevent unauthorized access. Third, avoid using multiple IP addresses or logging in from too many devices, as this can trigger Facebook’s security alerts. And if you’re running ads, make sure your payment information is valid, and your account complies with Facebook’s Ad Policies.

For agencies and marketers, it’s critical to work only with legitimate Facebook Agency Account providers that operate directly within Meta’s Business ecosystem. Verified agency accounts are recognized by Meta and comply with all security standards, meaning they rarely encounter unnecessary verification problems. On the other hand, using unauthorized or “rented” accounts can lead to repeated identity checks, loss of ad data, and even permanent bans.

In short, the message “Confirm your identity with Facebook” isn’t a random error — it’s a protective mechanism to keep users and advertisers safe. If you cooperate with Facebook’s verification process and ensure your account complies with its guidelines, you can continue using the platform without interruption. For businesses and advertisers, working through official Facebook Agency Account partners ensures long-term security, trust, and smoother advertising performance.