Every eyewear brand wants their products to look irresistible to consumers. A digital lookbook does more than display designs it creates a curated, user-friendly showcase that drives engagement and sales. Many brands aren’t sure how to make one, so this mini guide walks you through creating a custom digital lookbook, with a focus on eyewear but applicable to other markets as well. Let’s get started!
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Consumers value convenience over anything else, especially when shopping for eyewear. Virtual glasses try-on apps let users see how frames suit their face, reduce returns, and create a digital catalog for stores. To help, we’ve tested and compiled the 5 best apps based on compatibility, ease of use, and cost. We’ll also introduce VARAi’s VTO, which offers easy plug-in integration for brands. Let’s dive in!
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The eyewear industry produces significant waste each year, with around 4 million pairs (250 metric tons) discarded in North America alone. Scraps, prototypes, and excess materials contribute heavily. Technology is now helping reduce this impact, and virtual try-on (VTO) tools are leading the way. By streamlining design and production, VTO minimizes waste and supports a more sustainable future for the industry.
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