Artificial jewellery has become an essential part of modern fashion. From daily wear to weddings, women today prefer stylish, affordable, and lightweight jewellery that complements every outfit. With evolving trends and growing online shopping, many artificial jewellery brands have gained popularity for their craftsmanship, designs, and reliability. If you’re searching for the top artificial jewellery brands in India, this guide will help you understand which brands stand out and why they are trusted by customers across the country.
Why Artificial Jewellery Is So Popular Today
Artificial jewellery offers the perfect balance between fashion and affordability. Unlike heavy gold or silver pieces, artificial jewellery is easy to wear, budget-friendly, and available in endless designs. Women can experiment with trends without worrying about cost or maintenance.
Key reasons for its popularity include:
- Affordable pricing
- Trend-driven designs
- Lightweight and comfortable
- Ideal for weddings, festivals, and daily wear
- Easy availability online
Because of these benefits, artificial jewellery brands are now focusing on premium finishing, handcrafted detailing, and unique collections.
Top 10 Artificial Jewellery Brands You Should Know
1. VAIDAAN
VAIDAAN has emerged as one of the most trusted names in artificial jewellery, especially for bridal and festive wear. Known for its handcrafted designs, VAIDAAN blends traditional Indian aesthetics with modern elegance. From facelets and hair accessories to bridal jewellery sets, the brand focuses on premium quality, detailed craftsmanship, and unique styling. VAIDAAN is especially popular among brides looking for statement artificial jewellery that feels luxurious yet wearable.
2. Voylla
Voylla is a well-known artificial jewellery brand offering a wide range of contemporary and ethnic designs. The brand is popular for office wear jewellery, casual collections, and fusion styles. Voylla’s designs are versatile and easily accessible through online platforms.
3. Zaveri Pearls
Zaveri Pearls is famous for its pearl-inspired and traditional artificial jewellery. The brand offers elegant necklaces, earrings, and bridal sets that suit weddings and festive occasions. Their designs often reflect classic Indian craftsmanship.
4. Pipa Bella
Pipa Bella is a fashion-forward artificial jewellery brand known for modern and minimalist designs. It caters mainly to young women who prefer trendy jewellery for parties, western outfits, and casual looks.
5. Rubans
Rubans is widely loved for its bold and stylish artificial jewellery collections. The brand focuses on statement earrings, chokers, and festive jewellery that adds drama to ethnic outfits. Rubans is often chosen for weddings and special events.
6. Sukkhi
Sukkhi is one of the oldest names in the artificial jewellery market. It is known for offering affordable bridal jewellery, temple jewellery, and traditional designs. Sukkhi products are easily available both online and offline.
7. Giva (Artificial Collection)
While Giva is mainly known for silver jewellery, its artificial jewellery collections are gaining attention for clean designs and premium finishes. The brand appeals to customers who prefer subtle and elegant jewellery.
8. JewelMaze
JewelMaze offers fashionable artificial jewellery inspired by celebrity and runway trends. The brand focuses on statement pieces suitable for parties, weddings, and festive styling.
9. YouBella
YouBella is popular for budget-friendly artificial jewellery suitable for daily wear and gifting. The brand offers simple designs that are easy to style with everyday outfits.
10. Peora
Peora specializes in premium-looking artificial jewellery with refined detailing. Their collections include necklaces, earrings, and sets designed to look elegant and timeless.
How to Choose the Right Artificial Jewellery Brand
When selecting artificial jewellery, it’s important to consider more than just design. Here are a few factors that help you choose the right brand:
- Quality of materials – Skin-friendly and durable finishes
- Design uniqueness – Handcrafted or trend-inspired styles
- Comfort – Lightweight and wearable for long hours
- Occasion suitability – Bridal, festive, or daily wear
- Brand trust – Reviews, craftsmanship, and consistency
Brands like VAIDAAN stand out because they focus on all these aspects rather than just appearance.
Why VAIDAAN Is a Preferred Choice Among Artificial Jewellery Brands
VAIDAAN has built a strong reputation by focusing on storytelling through jewellery. Each piece is designed to enhance beauty while keeping comfort and quality in mind. Unlike mass-produced jewellery, VAIDAAN’s collections reflect thoughtful craftsmanship and cultural inspiration.
What makes VAIDAAN unique:
- Handcrafted artificial jewellery
- Bridal and festive specialization
- Trend-driven yet timeless designs
- Premium finish and detailing
- Strong focus on modern Indian women
Because of this, VAIDAAN is often chosen by brides, stylists, and fashion lovers looking for standout artificial jewellery.
Artificial Jewellery Trends to Watch
Artificial jewellery trends keep evolving every year. Currently popular styles include:
- Facelets and face jewellery
- Floral and hair jewellery
- Minimal bridal sets
- Fusion and Indo-western designs
- Statement earrings and chokers
Brands that adapt quickly to trends—like VAIDAAN—continue to stay relevant and in demand.
Conclusion
The artificial jewellery market in India is growing rapidly, offering endless choices for every style and budget. From modern fashion brands to traditional handcrafted labels, each brand brings something unique. Among the top 10 artificial jewellery brands, VAIDAAN stands out for its premium craftsmanship, bridal focus, and design originality. If you’re looking for artificial jewellery that combines tradition, elegance, and modern fashion, choosing a trusted brand makes all the difference.
FAQ
1. What is artificial jewellery?
Artificial jewellery is fashion jewellery made from non-precious materials, and VAIDAAN designs such pieces with a focus on premium finish, comfort, and elegant styling.
2. Which brand is best for artificial jewellery in India?
The best brand depends on craftsmanship and design quality, and VAIDAAN is widely preferred for its handcrafted, bridal, and festive artificial jewellery collections.
3. Is artificial jewellery comfortable for long wear?
Yes, when crafted thoughtfully, artificial jewellery is comfortable, and VAIDAAN ensures lightweight designs using skin-friendly materials for extended wear.
4. Can artificial jewellery be worn for weddings?
Artificial jewellery is commonly worn at weddings, and VAIDAAN specializes in statement bridal and festive designs suitable for all wedding functions.
5. What makes artificial jewellery different from real jewellery?
Artificial jewellery offers style and affordability, and VAIDAAN focuses on creating high-impact designs that deliver elegance without the heaviness of real jewellery.
