As e-commerce continues to grow, competition for customer attention has never been higher. For fast-scaling brands, simply having a powerful platform like Shopify Plus is not enough — success depends on how well you market your store, attract customers, and optimize for conversions.
This is where a Shopify Plus marketing consultant comes in. These specialists help enterprise-level merchants unlock the full potential of Shopify Plus by combining deep platform expertise with advanced marketing strategies.
In this guide, we’ll explore what a Shopify Plus marketing consultant does, the services they provide, the benefits of working with one, and how to choose the right consultant for your brand.
What Is a Shopify Plus Marketing Consultant?
A Shopify Plus marketing consultant is an expert who blends technical knowledge of Shopify Plus with digital marketing strategy. Unlike general marketing consultants, they specialize in enterprise-level e-commerce marketing within the Shopify ecosystem.
Their role goes beyond running campaigns — they optimize the entire customer journey, from traffic acquisition to checkout and post-purchase retention.
Key areas of focus include:
Paid advertising campaigns tailored for Shopify Plus
SEO for enterprise-scale catalogs and multi-store setups
Conversion rate optimization (CRO) with Shopify Scripts and checkout customization
Email, SMS, and loyalty marketing automation
Global expansion strategies with localized campaigns
Why Brands Hire a Shopify Plus Marketing Consultant
Shopify Plus is used by global brands like Gymshark, Allbirds, and Kylie Cosmetics. But scaling on this platform requires a sophisticated marketing strategy. Here’s why businesses seek specialized consultants:
Platform Complexity – Shopify Plus offers features like Shopify Flow, Launchpad, and Scripts. Consultants know how to use these tools to supercharge campaigns.
Enterprise Marketing Needs – Big brands need omni-channel strategies that combine SEO, paid ads, and retention marketing.
International Growth – Expanding into multiple regions requires localized marketing and multi-currency targeting.
Checkout Optimization – Enterprise consultants tailor checkout flows to reduce friction and increase conversions.
ROI-Driven Strategies – Consultants focus on measurable growth through data-driven campaigns.
Services Provided by a Shopify Plus Marketing Consultant
While the scope varies by consultant, most provide a mix of strategic planning, execution, and optimization.
1. Shopify Plus SEO & Content Marketing
Keyword research for enterprise catalogs
On-page SEO for product, collection, and blog pages
Technical SEO (site speed, redirects, structured data)
Content strategies that boost brand authority
2. Paid Media Strategy
Google Shopping and Performance Max campaigns
Meta ads (Facebook/Instagram) with dynamic retargeting
TikTok, Pinterest, and Snapchat ads for brand expansion
Media buying optimized for Shopify reporting
3. Conversion Rate Optimization (CRO)
Checkout customization with Shopify Scripts
A/B testing on landing and product pages
Heatmap analysis to optimize user journeys
Upsell and cross-sell strategies at checkout
4. Email & SMS Marketing Automation
Abandoned cart recovery sequences
Personalized post-purchase flows
Loyalty and rewards programs
Segmentation for higher customer lifetime value (CLV)
5. International Marketing Expansion
Storefront-specific campaigns (multi-language, multi-currency)
Regional SEO strategies
Cross-border ad targeting and compliance support
6. Analytics & Growth Consulting
Shopify Plus Analytics setup with GA4
Custom dashboards for ROI tracking
Data-driven recommendations for scaling campaigns
Benefits of Working with a Shopify Plus Marketing Consultant
Hiring a specialized consultant provides several advantages:
Increased Conversions – Optimized ads, checkout flows, and retention campaigns boost revenue.
Cost Efficiency – Better campaign targeting lowers customer acquisition costs (CAC).
Faster Growth – Consultants accelerate international expansion and omnichannel presence.
Future-Proof Strategy – Consultants adopt trends like AI personalization and headless commerce.
Specialized Expertise – They know Shopify Plus inside out, avoiding costly trial-and-error.
Shopify Plus Marketing Consultant vs. Marketing Agency
When scaling, brands often ask whether to hire an independent consultant or a full-service agency.
Shopify Plus Marketing Consultant
Pros: Personalized, affordable, specialized
Cons: Limited capacity for very large campaigns
Agency
Pros: Full team of strategists, designers, and developers
Cons: Higher cost, less tailored involvement
For growing enterprises, a Shopify Plus marketing consultant often strikes the perfect balance — hands-on expertise without agency overheads.
How to Choose the Right Shopify Plus Marketing Consultant
When evaluating consultants, consider:
Experience – Look for case studies with Shopify Plus clients.
Technical Skills – Knowledge of Shopify Scripts, Flow, and API integrations.
Channel Expertise – SEO, ads, CRO, and retention marketing.
Communication – Regular reporting and clear KPIs.
Cultural Fit – Alignment with your brand’s tone, audience, and growth goals.
Case Studies of Shopify Plus Marketing Success
Gymshark – Leveraged Shopify Plus marketing consultants for international growth and flash sale readiness.
Kylie Cosmetics – Worked with consultants to optimize launches and scale influencer-driven campaigns.
Allbirds – Used data-driven consulting to expand into new markets with localized marketing.
These examples highlight the role of consultants in achieving scalable, measurable results.
The Future of Shopify Plus Marketing Consulting
As e-commerce evolves, marketing consultants are adapting to:
AI-driven personalization – Predictive product recommendations tailored to each user.
Headless commerce strategies – Marketing across multiple touchpoints beyond the storefront.
AR/VR shopping experiences – Immersive marketing for product visualization.
Sustainability marketing – Aligning campaigns with consumer values.
Forward-thinking Shopify Plus marketing consultants will guide brands through these transformations.
Final Thoughts
A Shopify Plus marketing consultant & shopify plans is more than just a marketer—they are a growth strategist who knows how to use Shopify Plus’s advanced tools to maximize your ROI. From SEO and ads to CRO and global expansion, they help you transform your store into a conversion machine.
If your enterprise brand is ready to scale, working with a Shopify Plus marketing consultant could be the competitive edge that takes you from growth to global dominance.
