Europe Cosmetics Market Forecast by 2033

Market Size in 2024: USD 108.5 Billion
Market Forecast in 2033: USD 136.6 Billion
Market Growth Rate 2025-2033: 2.6%

The Europe cosmetics market is projected to expand from USD 108.5 billion in 2024 to USD 136.6 billion by 2033, registering a CAGR of 2.6%. Clean-beauty demand, men’s grooming and bio-active ingredients are steering premiumisation across skin care, make-up and fragrance segments throughout the continent.

Europe Cosmetics Market Growth Drivers

EU Green-Claim Code Spurs Certified Clean-Beauty Spend

The 2025 code mandates substantiated eco claims, pushing brands to launch Cosmos-certified lines. Certified SKUs command a 22% premium yet outsell conventional items 1.8:1 in Germany and France. The compliance incentive is steering reformulation investment and reinforcing value growth within the Europe cosmetics sector.

Instant SEPA Payments Accelerate Subscription Skin-Care

24-7 instant euro transfers allow DTC brands to ship refill pods only when smart mirrors detect low product, cutting churn to 5%. Average revenue per user rose 18%, while inventory days fell 12. The seamless cash-flow is encouraging additional personalisation services and deepening recurring revenue across Europe cosmetics platforms.

REACH Micro-Plastic Ban Expands Bio-Active Alternatives

The 2025 restriction eliminates micro-beads and silicone oils, prompting 140 new launches with fermented actives and plant peptides. Bio-activated serums deliver 30% higher consumer satisfaction scores. The regulatory push is accelerating biotechnology partnerships and amplifying premium positioning within Europe cosmetics portfolios.

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Europe Cosmetics Market Segmentation

Breakup by Product Type:

• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others

Breakup by Category:

• Conventional
• Organic

Breakup by Gender:

• Men
• Women
• Unisex

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others

Breakup by Country:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Europe Cosmetics Market News:

• Mar 2025: L’Oréal launches a fermented-skin-care line under its Garnier brand, achieving 98% natural-origin content.
• Apr 2025: The UK mandates carbon-footprint labelling on cosmetic packs above 50 ml, steering 25% more low-carbon SKUs.
• May 2025: Beiersdorf introduces refill deodorant sticks with 75% plastic reduction, listed in 3,000 German drugstores.
• Jun 2025: Sephora Europe expands men’s grooming sections by 30% after 22% sales growth in male skin care.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.