Sky Bet extends English Football League sponsorship bet9ja's welcome offer
17 November 2017
30 Comments
Sky Bet has extended its multi-million pound sponsorship handle the English Football League till the summer of 2024.
The gambling operation is the heading sponsor for the Championship, League One and League Two football divisions.
It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to discourage problem betting through messaging on shirts, and that clubs will benefit through more cash.
The deal, which deserves 10s of countless pounds, has actually been in location because 2013.
Sky Bet stated it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
this promotion code will make the 11-year bet9ja's welcome offer one of the longest in professional sport, the firm said.
The Leeds-based operation, which consists of sites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.
The wagering industry has been under increasing analysis from the federal government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship deals with betting firms.
However, competitors organisers, and the clubs themselves, are totally free to take sponsorship from gambling firms.
The cash from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.
The chief executive of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League utilized the income produced to help them run their everyday operations.
He said: "Without sponsorship from the wagering industry there aren't a great number of sponsors going to get included in football."
However, there are fears that increasing numbers of young fans are being exposed to gambling adverts.
Among the findings of the BBC's annual Price of Football survey was that more young football fans wager on video games than play the sport.
About 95% of TV advertisement breaks in live football matches feature a minimum of one betting advert, the BBC discovered in October.
In some matches, 40% of the yohaig code adverts were for betting.
Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about issue betting as part of the "When the fun stops. Stop" campaign.
"From the play offs and including next season every shirt will have an accountable betting message on the t-shirt sleeve and we're connecting that into an accountable gaming project starting today, which consists of a television advert and perimeter boards at EFL games," he stated
The "When the fun stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by some of Britain's leading bookmakers in action to public issues about betting and gambling dependency.
The head of the GambleAware charity, Marc Etches, stated that while it welcomed a commitment to do more to promote safer gambling, "the messaging needs to be far more specific about the risk involved than what the betting industry presently proposes".
Reality Check: How much of a problem is problem gambling?
5 November 2017
23 October 2017
