Across the UK, the demand for sustainable packaging has grown rapidly, and the ice cream industry is one of the sectors experiencing the biggest transformation. As more consumers look for recyclable and environmentally responsible options, the use of the paper cup with paper lid style has increased significantly. Packaging that was once dominated by plastic tubs and lids is now seeing a major shift toward paper-based solutions. This change is driven by both environmental concerns and the desire for better branding opportunities. For many businesses, especially those offering packaged ice cream, this new packaging approach offers a modern and eco-friendly alternative that customers appreciate.